Jola Gore-Booth

europacolon, the first Pan European Not for Profit organisation to focus on colorectal cancer was founded by Jola Gore-Booth in 2004. Fuelled by Jola's passion and vision europacolon has become a respected voice in Europe, working to prevent deaths and improve the quality of life and support for people affected by colorectal cancer.

Jola's vision for europacolon has grown from long-standing experience and an in depth understanding of the needs and challenges faced by people with colon cancer. She was Chief Executive of Colon Cancer Concern, a leading colorectal cancer charity in the UK (now known as Bowel Cancer UK) from 1998 until August 2005. In addition, she has worked alongside experts in the field as a participant in the UK Government's Bowel Cancer Advisory Board, NICE Implementation Advisory Board and Public Affairs Committee of the United European Gastroenterology Federation; she was also a member of the UK Bowel Cancer Screening Steering Committee.

A key focus of Jola's current work is to grow the network of patient group organisations and the number of European europacolon affiliates dedicated to colorectal cancer. She also tirelessly campaigns to ensure that governments and other stakeholders prioritise colorectal cancer and gives numerous presentations to raise awareness at conferences and meetings around the world.